1.1. Background and motivation for research
1.2. Research Questions and Objectives
1.3. Scope and Limitations of the study
2.1. Introduction to Product Design
2.2. Overview of popular UX Tools and their functionalities
2.3. Comparison and evaluation
3.1. Introduction to design systems and design tokens
3.2. Importance and advantages of design systems in product design
3.3. Design tokens and their role in design systems
4.1. Understanding Brand Personality
4.2. Link between Brand Personality and Design Tokens
4.3. Importance of aligning design decisions with the desired brand image